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01Pricing And Engagement Models

Three Ways To Work With Us, All Documented.

A fixed scope foundation, an ongoing operator retainer, or an embedded fractional team across a portfolio. Same standard of work, different cadence of delivery.

Project

Foundation Sprint

From $45,000

Fixed scope, 60 day delivery

A documented brand system, web architecture, and launch ready content stack delivered as a single project. Built so an internal team can run it without us.

  • Brand book and identity system
  • Information architecture and site map
  • Launch content set, 8 to 12 pages
  • Metrics dictionary and tracker setup
  • Two structured review sessions
Retainer

Operator Retainer

From $9,500 per month

Quarterly review, monthly billing

An ongoing content, search, and listings engine for operating companies. One Friday report. One tracker. One point of accountability.

  • Editorial content production
  • Technical and local SEO
  • Listings and reputation hygiene
  • Quarterly POV brief
  • Weekly Friday status report
Fractional

Embedded Team

Custom

Quarterly engagement

A scoped fractional team for principals and portfolio leaders who need senior marketing leadership across multiple operating companies.

  • Named senior operator on the account
  • Multi entity governance
  • Portfolio reporting and rollups
  • Brand and search compounding plans
  • Quarterly board ready briefing
03Questions

What Operators Ask Before They Sign.

How are engagements billed?

Foundation Sprints are billed in two milestones, kickoff and delivery. Retainers bill monthly with a quarterly review. Fractional engagements bill quarterly in advance with line item detail.

Do you work with single operating companies or portfolios?

Both. Single operating companies run on the retainer model. Portfolios with multiple brands typically run on the embedded team model with shared governance and reporting.

What does the Friday report include?

A written summary of work shipped that week, metrics movement against the dictionary, decisions made, and open items for the next week. The same format every week so it compounds.

Can we cancel a retainer?

Yes. Retainers run on a 30 day notice. The brand book, trackers, and content already produced stay with the operating company.

Do you publish case studies?

Selected work is on file. Named case files are shared after a documented intake conversation, never on a cold pitch.

04Next Step

Send Us The Brief. We Send Back A Written Quote.

Thornwell Media returns written quotes only after a documented intake. No verbal estimates. No moving targets.

EmailRequest a brief