Paid Acquisition.
Google and Meta paid programs structured for measurable lead capture, share-of-search dominance, and disciplined spend.
Demand captured before competitors can outbid you.
Paid Acquisition is the lead-engine layer that runs alongside organic search. We design account structure, ship campaigns, manage bids, and report on cost-per-lead and share-of-search at the keyword level. Spend is documented, capped, and tied to KPIs every operator can read in fifteen seconds.
Ambitious operators cannot afford undocumented work. They need programs they can audit, accounts they own, and reports they can read in fifteen seconds. Paid Acquisition is run to that bar by default.
- Account structure across Google Search, Performance Max, and Meta
- Conversion tracking and audience configuration
- Creative and copy aligned to brand voice and service taxonomy
- Weekly bid management and budget pacing
- Reporting on impressions, clicks, conversions, cost-per-lead, and share-of-search
We size the program to the lead-generation target, not a fixed minimum. Spend recommendations are presented with expected outcomes and a clear stop-loss.
Run Paid Acquisition as part of the operator stack.
Pick this program standalone, or layer it with brand, web, search, paid, listings, and reputation as one integrated operating system.